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00.thestore announces second pop-up to champion sustainability

Sophie Smith
03 November 2022

Sustainability-focussed pop-up 00.thestore is opening its second space on 14 November 2022, bringing together a curation of 85 planet-conscious brands this festive season.

Located at 4 Conduit Street, London, the pop-up hopes to shift the narrative around festive gifting, championing brands and products that promote sustainability.

The space will feature a selection of "industry-leading, innovative and established brands", including Chilly's, House of Sunny, Wild, Daye, Lomi, Aarke, Suri, Birdsong, Damson Madder, Kloris and Roam.

Alongside its retail offering, the pop-up will host a range of workshops and panel discussions with industry experts from the sustainability space, as well as activists and social media influencers.

In addition, a selection of brands will host their own events. This includes Mindfulness Morning with Rain CBD, Make your own terrarium with London Terrarium, Plant Repotting Workshop with SowVital and B-Curious: an informative evening with the B Corp team on how to start the verification journey.

00.thestore

To celebrate 'Sustainable Saturday' on 26 November 2022, 00.thestore is also launching an online platform for customers to shop the pop-up's offering online and encourage consumers to opt for more planet-friendly choices. For this, the brand has partnered with Bodo to offer an eco-friendly delivery service.

Zora Feraji, Founder of 00.the store, said: “After the success of the first 00.thestore pop-up earlier this year, we’re back for a second time with a focus on mindful gifting this festive season.

"In an ever-confusing world for consumers, 00.thestore provides a trusted environment for shoppers to feel confident that the items they chose are good for the planet. We’re really excited to be hosting such a large number of responsible brands in one place to make it as easy as possible for people to invest in conscious items for themselves and loved ones.”


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