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00.thestore marks Earth Month with new London pop-up

Sophie Smith
30 March 2023

Sustainability-focussed pop-up 00.thestore is celebrating Earth Month this April with a new space in London, providing a platform for online businesses to reach their customers in a physical retail setting.

Located near Oxford Street at Rathbone Place, the pop-up will run from 7 April to 10 May 2023. It will offer a selection of "industry-leading, innovative and established brands" across beauty, wellness, fashion, accessories, home and lifestyle.

For beauty and wellness, the brands joining the line-up include Albiva, Bao Skincare, Carbon Theory, Dead Sea Dream, Mirror.Water, Restored, Scintilla, We Are Concentrate and Fluus, amongst others.

Meanwhile, the pop-up's fashion and accessories brands include Blue Nude, Charlotte Dunn, DAIGE, Lorna Earth, Lydia Bolton, Sulke Clothing, Yogi Bare and Frida & Florence. The home and lifestyle area will feature Wablu, Neat Clean, House of Elie, Frizbee Ceramics, Brûler.


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Alongside its retail offering, the pop-up will host a range of workshops and panel discussions with industry experts and activists from the sustainability space.

Zora Feraji, Founder of 00.the store, told "When I started 00.thestore, I wanted to create a space for brands with shared sustainable and planet-forward values to reach their customers and connect with their communities in real life - now a year later, our mission remains the same.

"I want to keep making people feel excited about sustainability and continue driving meaningful conversations around impact, waste and our collective role in protecting the planet. I’m constantly inspired by the innovation we see across the 60+ brand we are showcasing in-store."

The upcoming opening follows the 00.the store's previous pop-up in London last year. Located at 4 Conduit Street, the space set out to shift the narrative around festive gifting, championing brands and products that promote sustainability.

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