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100 more tickets up for grabs for Boots' first-ever beauty show

Sophie Smith
06 March 2025

After selling out within 48 hours last week, Boots is releasing 100 more tickets for its first-ever beauty show.

Launching at 5pm tomorrow (6 March), 50 additional tickets will each be released for the morning and afternoon slots, available for £25 per person online at Boots.

 

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Taking place on 5 April 2025, the Boots Beauty Live event will bring the biggest names in beauty to Birmingham.

It will offer attendees a unique opportunity to explore the biggest brands at Boots, discover the latest trends, test new products, and indulge in exclusive beauty experiences.

What to expect from Boots Beauty Live

The new event will feature dedicated stands from some of the most in-demand brands, including Laneige, CeraVe, Milk Makeup, Sol de Janeiro and Bubble Skincare.

As part of this, guests will have the opportunity to interact with their favourite products, trial the best in beauty and learn tips and tricks from industry experts, including makeup artist and brand founder Mitchell Halliday.

It will also feature a panel talk with leading industry experts on topics including content creation tips and starting a beauty brand, as well as access to masterclasses with brands such as Byoma, Made by Mitchell and GHD.

Plus, every visitor will take home a free goody bag worth over £250, packed with the "latest and greatest" in beauty. ​

The event comes as Boots continues to transform the beauty shopping experience at its stores across the UK.

The high street chain is home to over 500 beauty brands, from everyday essentials to luxury beauty must-haves, having welcomed 45 new brands in the last year alone.

Tomorrow's launch will represent the final amount of tickets available for the new Boots Beauty Live event.


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