111SKIN boosts commercial leadership with new appointment
Luxury skincare brand 111SKIN has appointed Caroline Hawkes as Commercial Director for the UK and EU.
Hawkes joins the business following a three-month period as a freelance senior consultant at cosmetics company Revlon.
Prior to this, she served as Global Commercial Director at British fragrance brand Floral Street, a role she held until September 2025.
Her previous experience also includes senior roles at Charlotte Tilbury Beauty, Neom Wellbeing and Elizabeth Arden.
Founded in 2012 by plastic and reconstructive surgeon Dr Yannis Alexandrides, 111SKIN is a global skincare brand known for combining active ingredients with advanced skincare technologies.
The appointment follows other recent leadership changes at the company, including the addition of Sarah Rotheram as a Non-Executive Director in December.
Rotheram supports the brand's direct-to-consumer operations, as well as driving growth across key international markets, including North America and Asia.
