111SKIN secures investment from Kim Kardashian's SKKY Partners

111SKIN has received a "significant" minority investment from SKKY Partners, the consumer-focused private equity firm co-founded by Jay Sammons and Kim Kardashian, to drive growth in key markets. 

As part of this, the luxury skincare brand aims to strengthen its direct-to-consumer business while expanding its customer base in locations such as North America and Asia, where it has seen "substantial" growth.

The two co-founders, Eva and Dr Yannis Alexandrides, will retain majority ownership and continue to lead the company, along with CEO Vanessa Goddevrind and the rest of the 111SKIN management team.

"The SKKY Partners team has tremendous experience working with distinctive, growth-oriented brands. They are passionate champions of our core values and share our drive for excellence," said Goddevrind.

111SKIN co-founders Eva and Dr Yannis Alexandrides, next to CEO Vanessa Goddevrind

The partnership aligns with SKKY’s ambition to support "high-quality, enduring and growing companies that consumers love".

It brings together expertise with an understanding of the modern consumer, culture, social platforms, and an array of distribution channels to support the growth of the companies in which it invests.

David Brisske, Managing Director of SKKY Partners, said: "Eva, Yannis, and the 111SKIN team have created and nurtured a coveted brand with world-class products and a loyal customer base, which fits perfectly with SKKY’s strategy. 111SKIN has a strong foundation and significant ongoing potential, and we are honoured to partner with the founders and leadership for the next phase of growth."

Founded in 2012, 111SKIN leverages Dr Yannis' decades of experience treating patients in London’s 111 Harley Street Clinic.

From launching his proprietary NAC Y2 ingredient complex to adapting cryotherapy early on and championing bio cellulose in face masks on a global scale, the brand’s skincare advancements are widely recognised among consumers, celebrities, A-listers, and high-profile makeup artists.