111SKIN teams up with Myndstream to elevate spa wellness through sound

Luxury skincare brand 111SKIN has teamed up with wellness music platform Myndstream to introduce custom-designed sonic soundscapes across its international spa locations.

The collaboration aims to combine science, wellness, and luxury hospitality by integrating music into the spa experience.

Each soundscape is created by scientists and artists to support relaxation, emotional connection, and the body’s natural healing processes.

The brand highlights the link between music and mood, noting that sound can influence emotion and mental wellbeing. In luxury wellness environments, music is increasingly used as a tool to transform spaces and enhance client experiences.

The partnership with Myndstream will debut at the newly opened Mandarin Oriental Downtown, Dubai, in the fourth quarter. It will then expand to select five-star 111SKIN spa/clinic locations globally, including all Mandarin Oriental partnerships and 111SKIN’s first standalone spa in the US at The Plaza New York.

Two bespoke sonic journeys have been created exclusively for 111SKIN, designed to guide guests out of daily stress and into a calm, receptive state; elevate the emotional and sensory depth of each treatment; and support relaxation and wellbeing through evidence-based sound design.

Dr Yannis Alexandrides, founder of 111SKIN, said: "Scientific research shows that music and sound have a powerful impact on relaxation and emotional regulation. The brain naturally synchronises with external sounds. This is referred to as neural entrainment which encourages brainwave patterns linked to calmness.

"Our goal at 111SKIN is to merge science with exceptional experiences. Partnering with Myndstream elevates our spa services in a unique and revolutionary way."

Freddie Moross, founder of Myndstream, added: "111SKIN is synonymous with modern luxury, and today’s discerning spa guests expect experiences that are as immersive as they are results-driven.

"With science at the core of both brands, this partnership allows us to define the sound of five-star spa luxury - using music not as a backdrop, but as an integral component of wellbeing."

Image credit: 111SKIN / Lucy Richards