3INA to launch in UK

Spanish makeup brand 3INA is launching in the UK for the first time, exclusively at Superdrug.

The brand will launch online at Superdrug from tomorrow and will then be available at the retailer's stores from 12 October 2022.

3INA is a cruelty-free cosmetics brand, known for its bestselling products including a 24HR Pen Eyeliner, Cream Eyeshadow, Colour Pen Eyeliner and Longwear Lipstick.

The brand joins a number of recent launches at Superdrug including Urban Decay, Bourjois, Juvia's Place and eco-friendly lash brand Eyecha.

Chris Brown, Head of Cosmetics at Superdrug, said: "We are excited to launch 3INA exclusively in Superdrug. We believe our customers will love this innovative brand - especially the wide range of formulations and shades available. Offering consumers the right combination of value and quality is important to us as we continue to expand our offering of premium, own-brand and ethical beauty."

Ruth Renee Gleghorn, SVP of Commercial at 3INA, said: "We are thrilled to announce our first retail partnership in the UK, launching exclusively at Superdrug. We are excited for this opportunity to work together on our shared passion for bringing premium quality products to beauty lovers at great value prices. We cannot wait to share our current hero and new innovative launches with the UK."

The news comes after Superdrug signed over 200 brands for the upcoming launch of its new online marketplace. The platform, called Superdrug Marketplace, will be integrated into the retailer's existing website and feature a wide selection of brands from premium to start-ups.

Listen to TheIndustry.beauty's podcast with Superdrug Chief Commercial Officer, Simon Comins.