Follow us

4.5.6 Skin to celebrate inclusive beauty with new pop-up in London

Sophie Smith
05 April 2024

Melanin-rich skincare brand 4.5.6 Skin is taking over two floors in Fitzrovia to open a boutique pop-up that explores and celebrates the beauty of skincare diversity.

Located at 67 Great Titchfield Street in London, the 4.5.6 Clubhouse will run from 12-14 April and act as a community-led event rooted in education, conversation, and connection.

The pop-up will host a Skin Tone Lab for guests to see how formulations are made, play and explore while learning about the darker skin difference and understand their skin's specific needs.

It will also offer dermatologist consultations, as well as the opportunity to purchase products and book brow, lash, makeup and nail services.

What's more, visitors will be able to listen in as Noelly Michoux, CEO and Co-founder of 4.5.6 Skin, interviews beauty experts, activists and career mentors for their advice, insights and insider tips.

4.5.6 Skin

4.5.6 Skin was launched in 2019 by Noelly Michoux, Imen Jerbi Azaiez, Phd and Carlos A. Charles MD. It formulates cutting-edge skincare using deep clinical expertise in the science of skin tone.

By democratising the foundational science of skincare, the brand’s aim is to make skincare truly inclusive and effective for all skin types and tones. The team spent three years building the world’s first Skin Tone Research Lab to develop and manufacture its high-performance biomimetic skincare products from the ground up.

Today, its product portfolio includes a range of cleansers, serums, moisturisers, and treatments at premium price points.

Read's interview with 4.5.6 Skin co-founder Noelly Michoux on simplifying care for melanin rich skin.

Free NewsletterVISIT