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6 loved-up launches for Valentine's Day 2025

Sophie Smith
03 February 2025

Whether you're treating yourself or someone special, Valentine's Day offers a fun opportunity to get your hands on a number of new product launches and edits.

From bath bombs and candles to haircare and fragrance, here's a look at how the beauty industry is capitalising on this year's celebration to appeal to customers and boost sales.

Lush

Lush has unveiled its 2025 Valentine's Day collection, featuring limited-edition bath bombs, shower gels and soaps, as well as a massage bar, sugar scrub, lip butter and gift sets.

As part of this, the British brand has launched a 'Posh Chocolate' shower gel that smells good enough to eat, packed with decadent cocoa powder and creamy hazelnut milk.

Other products include a Love Struck two-in-one bath bomb full of soothing sea salt, refreshing bergamot oil and comforting blackcurrant absolute; a Strawberry Crumble Bubbleroon for a creamy cocoa butter and berry bath; and a Cherry On Top Soap with a creamy coconut soap base.

Priced between £3.75 and £55, the 2025 Valentine's Day collection is available online and in-store at Lush.

Lookfantastic

Lookfantastic has once again launched a Valentine's Day-inspired beauty edit, filled with seven products to ensure customers are prepped for date night or a cosy night in.

From premium skincare to popular makeup and fragrance, the new 'With Love' Valentine's Edit is worth £195 and boasts five full-size products and two deluxe-size products.

Housed in a themed box, the set includes a Laura Mercier Ambre Vanille Bath & Body Oil, Elemis Pro-Collagen Rose Marine Cream, and ICONIC London Triple Threat Mascara. Other products include a 111Skin Rose Gold Brightening Facial Treatment Mask, Illamasqua Powder Blush, and Sol de Janiero Brazilian Crush Cheirosa 68 Perfume Mist.

Priced at £50, the new limited-edition 'With Love' Valentine's Edit is available to purchase online at Lookfantastic.

Diptyque

Fans of Diptyque will fall in love with its new Baies (Berries) and Roses Candle Duo for Valentine's Day.

The luxury brand is offering a bold, sophisticated twist on the symbols of Valentine's Day, marking the upcoming occasion with two scents that combine the tangy green accents of Baies (Berries) with the floral notes of Roses.

With a burning time of around 50 hours per candle, the new duo comes together to create a romantic ambience - "a fragrant symphony of flowers, fruits, and leaves".

Priced at £120, the Baies (Berries) and Roses Candle Duo is available at Diptyque, Selfridges and John Lewis.

Space NK

Love is in the air with Space NK's "mini but mighty" Valentine's Day Edit of beloved beauty must-haves.

With six products, the gift set encourages customers to create the look of love with Rare Beauty's Soft Pinch Liquid Blush in Happy and Milk Makeup's Lip + Cheek in Quirk, as well as pamper themselves with Space NK's Parisian Gardens Hand Crème and Sol de Janeiro Beija Flor Elasti-Cream.

The remaining products include a Phlur Strawberry Letter Eau De Parfum and Hourglass Unlocked Instant Extenstions Mascara, completing the gift set worth over £100.

Priced at £50 and housed in a pink branded cosmetics bag, the Valentine's Day Edit is available online at Space NK.

Slick Gorilla

Giving men some love, haircare brand Slick Gorilla has taken a unique approach to Valentine's Day gifting this year, allowing customers to build their own set with 20% off.

As part of this, customers can choose two products from its Hair Styling Powder, Sea Salt Spray, Cream Styler, Curl Cream, Hair Spray, Clay Pomade and Finishing Spray.

They can also add one extra item, choosing from its Hair Strength Gummies and Texture Comb, alongside a free gift bag and 'Date Night Suggestion Tokens' included in the order.

Prices vary depending on product selection, with the Valentine's Day service available online at Slick Gorilla.

Boots

Whether you’re buying for yourself or someone you love, Boots has launched a limited-edition Valentine’s Beauty Box, packed with six makeup, skincare and fragrance products.

Curated to "pamper, uplift, and illuminate", the mix of full-size and mini skincare and fragrance treats include a Pixi Vitamin-C Tonic, Ghost Deep Night Eau De Toilette Splash Mini, and Elemis Pro Collagen Rose Marine Cream.

Already very popular with consumers, there's also an Iconic London Sheer Blush in shade Rose Riot, NYX Professional Makeup Butter Gloss Bling Lip Gloss, and NARS Blush 2.5G mini in the shade 'Orgasm Rush' or 'Sex Appeal',

Priced at £27, the Valentine’s Day Beauty Box is featured online at Boots alongside its wider gifting suggestions.


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