Crocs and Benefit prepare for launch of new beauty collaboration

Crocs and Benefit are gearing up for the official launch of their new footwear and beauty collaboration across Europe, the US and Asia tomorrow (13 July).

From 12pm ET, shoppers will be able to snap up two new-look Crocs styles which have been given a “hot pink” makeover by the hit US beauty-brand.

Available in a hot pink shade, the Benefit X Crocs Classic Clog features a translucent glitter jelly upper and is adorned in Benefit themed Jibbitz charms, including a real compact mirror and miniature charms of some of its best-selling beauty products including Gimme Brow.

The two-strap slide Benefit X Crocs Classic Sandal also features a hot pink sparkle finish along with pink gems and other charms.

The launch will be backed the #BenefitOfCrocsChallenge and a fan giveaway which will invite consumers to take them through their typical make-up routine whilst wearing Crocs on their hands.

The collaboration follows a string of tie-ups between the footwear brand and various celebrities which has led to a revival in Crocs’ popularity.

Previous collaborators include Justin Bieber rapper Post Malone, actor Priyanka Chopra and Latin pop star Bad Bunny.