Patrizia Manias opens 1,000 sq ft central London salon

Milan inspired hair salon, Patrizia Manias, has opened its debut central London store in Covent Garden, following its current shop in Battersea.

Located at 20-22 Shelton Street in the heart of the West End, Patrizia Manias’ latest salon spans nearly 1,000 sq ft and pays homage to its bespoke Italian style; featuring highly polished floors, mirrored worktops and full grain orange leather massage chairs.

Complete with a secret door leading to an inner beauty sanctum, the salon also offers exclusive T-Shape treatment for body remodelling and facial skin rejuvenation.

Stefano Gambatesa, Creative Director, Patrizia Manias, said: “Covent Garden remains a key area for us to open our debut store in the capital. This a great opportunity for us to build our consumer following by offering Italian inspired services to dynamic Londoners looking for that extra level of luxury treatments.

"Opening a salon in the nation’s capital had always been a dream for us at Patrizia Manias, and we are excited to welcome visitors to experience our store; our ultimate goal is that we want all our guests to leave feeling good as well as looking good.”

Simon Taylor, Property Director at the Mercers’ Company, added: “The salon will provide the ideal ‘retreat’ for those looking for that bit of luxury post-lockdown and we are confident the business will appeal to the capital’s Londoner base.”

Patrizia Manias joins an array of cosmetic and premium retailers in Covent Garden, including Blow Ltd, Boots, Russell & Bromley, Calvin Klein and Levi’s.

Yesterday, The Heart of London Business Alliance, representing 500 leading businesses and 100 top property owners in London’s West End, issued a response to the government’s new COVID-19 restrictions, calling for “continued government support for employees affected by the impact on central London footfall.”