Beauty Bay unveils new range collaboration with Disney Colour

Online beauty retailer Beauty Bay is gearing up for the launch, next week, of a new make-up collection created in partnership with Disney Colour.

Set to hit sale on 8 September, the new affordably-priced collection of palettes, shadow sticks and lip and cheek duos have been inspired by the original colours from some of Disney’s most iconic films, including Dumbo, Pinocchio, Alice In Wonderland and The Jungle Book.

With an array of exclusive colours, users would be able to explore and experiment with new make-up looks and bring “nostalgic memories in real life,” Beauty Bay said.

Beauty Bay app users will be able to shop the new Disney Colour and Beauty Bay collection 24 hours earlier on 7 September.

The range includes four collections inspired by the 1940’s classic Pinocchio, the 1967 hit The Jungle Book, 1941’s Dumbo and 1951’s Alice in Wonderland.

Palettes, which have an rrp of £8, have all been formulated to be vegan, free from animal cruelty and feature colourful shades with an “ultra blendable and buildable formula.”

Lip and Cheek Duos, which also have an rrp of £8, feature both glossy and matte finishes with buildable formulas allowing users to create a soft flush of colour with one swipe.

Smudge proof Shadow Sticks meanwhile, have also been designed to create an array of pigmented eye looks.

The collection also includes a number of sets including a Disney Colour and Beauty Bay Mini Palette Trio for £20 and two different Shadow Stick Trios, each priced at £15.

Founded in Manchester in 1999 as 'Fragrance Bay,' Beauty Bay now stocks an array of own brand makeup, skincare and other products, as well as over 10,000 products from UK and international brands.