B Corp Beauty Coalition launches to improve sustainability in beauty industry

A selection of B Corp certified beauty companies have formed a new B Corp Beauty Coalition to improve the sustainability standards of the beauty industry.

The coalition’s mission is to enable collaboration and exchange between companies, identify and share better practices, implement improvement actions and publish their outcomes, help beauty customers easily navigate the category and influence the beauty industry to trigger broader changes which can ultimately improve its social and environmental footprint.

Formed by 26 B Corp certified businesses, the brands involved include The Body Shop, Davines Group, Skandinavisk, Aromatherapy Associates and newly certified B Corp Rituals Cosmetics.

Administered by nonprofit B Lab, B Corp is one of the most demanding certifications that evaluates brands’ social and environmental impact. Those with the certification are considered by B Corp to be part of the "global culture shift to redefine success in business and build a more inclusive and sustainable economy."

Davide Bollati, President of Davines and founding member of the B Corp Beauty Coalition, said: "As Certified B Corporations meeting the highest standards of social and environmental impact, we have become increasingly uncomfortable with the social and environmental footprint of the beauty industry and concluded our respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitment.

"So, we have decided to form a coalition to leverage our combined strengths and deliver tangible benefits to beauty customers, communities and the planet we share."

Katie Hill, Executive Director at B Lab Europe, added: “The B Corp Beauty Coalition brings together B Corps from all across the globe in the beauty and cosmetics industries to tackle common challenges, such as responsible packaging and green supply chains.

"B Lab Europe sees this proactive leadership of the individuals in B Corps as paving the way for many others in different industries to follow suit. The B Corp movement is built on the premise that changing the way business operates to benefit people and planet is achievable when working together."