Welcome to the latest episode of our Podcast series "The Beauty Edit" where we bring you inspiring stories, retail insights and conversation from the beauty sectors's most influential business leaders.
Laney Crowell is the Founder of US-based clean beauty brand Saie.
Launched just three months before the start of the COVID-19 pandemic, Saie has carved out a space in the beauty industry with its strong brand positioning that combines clean formulations and fashionable packaging.
The company has also gained fame with its unconventional product launches - in one notable example, Laney’s 99-year-old grandmother made her modelling debut as the face of the brand.
Laney started her career at Elle and Lucky Magazine, later becoming the Executive Director of Digital Communications at Estée Lauder, where she launched the beauty giant’s social media channels and influencer marketing strategy.
She left her position at Estée Lauder to follow her passion for clean beauty and wellness, and started the editorial platform and consulting agency The Moment, which in turn inspired her to launch Saie.
In this week’s episode Laney and News and Features Writer at TheIndustry.fashion Camilla Rydzek discuss the benefits of chatting with your target audience directly, how sports taught Laney the resilience she needed to build the business, and why she decided to swap zoom meetings with a pizza party.
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