Eight bottles sold every minute during Mother's Day period at The Perfume Shop
The Perfume Shop has reported an "outstanding sales period" for Mother’s Day, with a record 169,700 bottles sold in the 14 days to 19 March 2023.
According to the retailer, this equates to approximately eight bottles sold every minute, as "perfume continues to prove itself to be an extremely popular gift choice at this time of year".
Gucci Bamboo, Hugo Boss Femme and Prada Paradoxe were amongst the most popular fragrance choices.
Andrea Rickard, Trading Director at The Perfume Shop, said: "Perfume is always a popular gift for Mother’s Day.
"Not only does it show that you have put a lot of thought into making the right perfume choice, it can also lift spirits, boost confidence levels and make the wearer feel amazing."
The news follows record Christmas sales for The Perfume Shop, despite both postal strikes and severe weather across the festive period. The retailer sold 1.77 million bottles of fragrance between 28 November and 24 December 2022, boosted by a 26% sales increase in gift sets during the week before Christmas.
Last month, The Perfume Shop extended its price freeze across 138 bestselling fragrances until 2024. First launched in October 2022, the retailer is now continuing the initiative and holding the prices of fragrances it expects to be bestsellers this year. Members of The Perfume Shop’s VIP Rewards Club scheme can receive an additional 10% off all price freeze scents.
