A new era in nails: Mylee unveils biggest product launch in its history

The era of the effortless at-home manicure has arrived. First, Nails.INC recently launched its 4-in-1 nail polish, providing a gel-like finish in just one step. Now, Mylee is taking it a step further with a new "first-to-market" innovation that doesn’t even require nail polish.

While salon manicures remain a favourite for many, at-home nail care offers a more affordable option - especially with the rising cost of living. From basic nail varnish to complete gel kits, there's no shortage of options for home use. But one thing is certain: consumers crave convenience. And that’s exactly what Mylee’s latest launch is hoping to provide...

Described as a "game-changing" innovation, the new Gel Nail Wraps promise a "quick and easy" solution with no LED lamp required - unlike other semi-cured alternatives - and are the first fully cured option to be widely available both online and on the high street at retail giant Boots.

"The launch of the new Mylee Gel Nail Wraps couldn’t be more perfectly timed. We’re seeing a major shift in consumer behaviour, with more people looking for easy, salon-quality solutions they can achieve at home - especially ones that are affordable and fuss-free. These wraps tap directly into that growing demand for convenience, without compromising on style or performance," A-list manicurist and Mylee Ambassador, Tinu Bello, told TheIndustry.beauty.

"With the cost of living still front of mind, products that offer a polished, long-lasting finish without the price tag of a salon appointment are hugely appealing. Mylee’s Gel Nail Wraps are not only quick and easy to apply, but they also reflect the wider trend towards low-maintenance beauty - giving wearers professional-looking nails in minutes.

"I expect these wraps to perform really well within the industry, especially as consumers become more confident in doing their own nails at home. For me, it’s all about giving people options - and this launch does exactly that."

Made from 100% real gel, the nail wraps are designed for easy, mess-free application - users just need to peel, press, and smooth. With no drying time needed, they also promise to provide a chip-resistant finish that can last up to 14 days.

Each pack includes 25 solid colours and 19 fantasy designs, along with application tools: one mini nail file, one wooden cuticle stick, and 20 fully cured gel nail wraps in 10 different sizes to accommodate various nail shapes and sizes.

The wraps adhere to the nail using a layer of glue. To complete the application, any excess gel can be filed off. For removal, consumers can use Mylee's Wrap Remover Oil, which is designed to offer a quick and damage-free process.

Gemma Romano, CMO at Mylee, told TheIndustry.beauty: "This is the biggest product launch in Mylee’s history - and for good reason. Our Gel Nail Wraps deliver the easiest, gentlest, and most accessible salon-quality manicure ever.

"At Mylee, our mission has always been to bring the salon home, and this innovation takes that promise to the next level. The response has blown us away: thousands sold in the first weekend and a tidal wave of love across TikTok, where our content now dominates the ‘gel wraps’ conversation.

"It’s clear our customers are craving effortless beauty solutions that fit their lifestyle, and we’re proud to be market leaders in bringing effortless, salon-quality beauty solutions."