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A$AP Rocky, Elliot Page and Julia Garner teased as new ambassadors for Gucci Guilty

Sophie Smith
23 February 2023

A$AP Rocky, Julia Garner and Elliot Page are set to front a new advertising campaign for Gucci Guilty fragrances, expected to be released on 1 March 2023.

Although the full campaign details have not yet been revealed, the trio have been photographed by Glen Luchford and teased on Gucci's Instagram account.


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Described by the luxury brand, Gucci Guilty celebrates “freedom and unconventional love through a blend of refined scents”. The line-up features a selection of different fragrance variations for him and her, including Intense and Black.

Rocky, Garner and Page follow in the footsteps of Lana Del Ray and Jared Leto, both of whom have previously served as ambassadors for the Gucci Guilty fragrance. The group also joins other ambassadors including Miley Cyrus for Gucci Flora and Florence Welch for Gucci Bloom.

The news comes after a number of beauty ambassador appointments from various luxury brands, including Hunter Schafer for Mugler, Sydney Sweeney for Armani Beauty, and Whitney Peak for Chanel.

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