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Aaron Wallace launches influencer campaign to encourage self-care in Black community 

Sophie Smith
01 March 2023

Aaron Wallace's Black male grooming brand has partnered with a number of influencers to showcase the "power of grooming and self-care for men of colour". 

Founded in 2016, Aaron Wallace is a vegan haircare and skincare brand tailored for Black men with afro textured hair and melanated skin. Its mission is to "champion and redefine the perception of Black men worldwide and solve many of the hair and skin care challenges they face".

The new campaign includes Nnamdi, Andrew McCormack and school teacher Mr Mba, who have a combined following of over one million across all social media platforms.

As part of the campaign, the brand will be creating content and engaging in events that highlight the importance of grooming and self-care for Black men, as well as promoting the brand's line of products, in the lead up to Father’s Day.

Commenting on the collaboration, Aaron Wallace said: "We are thrilled to be partnering with these influential Black men to showcase the power of grooming and self-care. We believe that every man should feel confident and proud of their appearance, and our goal is to empower black men to do just that."

Listen to's podcast with Aaron Wallace. 

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