Absolute Collagen unveils first-ever TV campaign
Absolute Collagen has launched its first-ever TV campaign, showcasing how its community of customers empower each other to feel their "absolute best" by harnessing the power of collagen.
Founded in 2017, Absolute Collagen offers consumers a "convenient and cost-effective" concentrated single daily dose of premium Type 1 marine collagen, a vegan anti-aging serum and haircare products.
Featuring five "Absoluters" (the brand's customer base), the campaign aims to highlight the strength and confidence behind each of the women. The national campaign will run throughout July 2022, targeting primetime TV slots on channels including ITV, Channel 4 and Sky.
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Darcy Laceby, Co-founder and CBO of Absolute Collagen, said: “Our incredible Absoluters are at the heart of what we do, and Absolute Collagen is where it is today due to their immense support, loyalty and dedication towards our products.
"So, when it came to the casting process, we wanted to give back to some of the amazing Absoluters and feature genuine Absolute Collagen customers. These ladies represent the everyday woman - bold, beautiful and brave. With them being Absoluters themselves this campaign has a raw and authentic approach, using their Absolute Collagen journey as the narrative.
“If you’d asked us five years ago about where Absolute Collagen would be, having our own TV ad would definitely not have been thought about. We are using this platform to help spread the message about what collagen can do for you and how important it is for your body, so we wanted to use this campaign to help educate a wider audience. This is why we thought it was the perfect time to progress with this campaign.”
The launch comes after Absolute Collagen was awarded fourth place in The Sunday Times 100 list for 2022, which highlights Britain’s fastest-growing businesses. The brand was recognised for its three year CAGR of 251.% and latest sales of £17.4 million.