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Acqua di Parma rolls out new skincare additions to its Barbiere grooming range

Gaelle Walker
14 January 2021

Acqua di Parma has bolstered its Barbiere men’s grooming range with two new skincare products, enriched with the scent of its Colonia fragrance.

The addition of a Multi-Action Face Cream and Revitalising Facial Cleanser will allow male consumers to create a “full Italian grooming ritual” at home, the brand said.

Both products, which are available now through Selfridges, have been specifically formulated to create a simple daily routine that fits with the lifestyle of the modern man.

With a price-tag of £81, the light textured Multi-Action Face Cream boasts moisturising, smoothing and revitalising properties and is also designed to combat exposure to digital screens and environmental agents.

The Revitalising Face Cleanser gently purifies skin without dehydrating it and is priced at £28.

Both products also feature environmentally-friendly packaging - in line with the Maison's “Acqua di Parma Futura” sustainability plan.

The outer box is made of FSC-certified cardboard, while the screw pump of the Multi-Action Face Cream can be removed and separated from the glass bottle.

Part of the Refreshing Face Cleanser tube also contains 50% recycled plastic.

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