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Model and entrepreneur Emily Ratajkowski fronts new Viktor&Rolf campaign

Tom Shearsmith
18 January 2023

American New York Times best-selling author, actress, model, activist and entrepreneur Emily Ratajkowski is to front Viktor&Rolf's new Flowerbomb campaign worldwide from 20 January 2023.

Intimately connected with an engaged generation of women and female-identifying audiences, Ratajkowski is a woman that is both powerful and empowered, using her platform to promote a greater understanding of the changing face of femininity.

Launched 18 years ago, Flowerbomb is a worldwide best seller, remaining in the Top 10 US women's fragrances and the Top 15 UK women's fragrances since its launch in 2005.

According to the brand, the fragrance has "single-handedly disrupted the perfume world", setting the standard for "floral gourmand fragrances and signaling a new chapter of fragrance femininity".

Viktor Horsting & Rolf Snoeren, Founders and Artistic Directors of Viktor&Rolf, commented: "As an author, activist, actress and entrepreneur, Emily Ratajkowski broke the model mold to express every facet of her nature. She expresses a new type of femininity, one that tempers sensitivity with strength, perfectly embodying the Flowerbomb ethos."

Emily Ratajkowski, Model, Author and Activist, added: "So much of what represents femininity is delicate. I like that FLOWERBOMB is about strength as much as it is about femininity."

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