Aesop celebrates Spring with interactive floral display

Aesop is participating in the Chelsea in Bloom celebrations this year with an interactive display at its Duke of York Square store.

As part of the installation, Aesop has added a herb garden in the centre of its store. Until 5 June 2022, Aesop will also welcome visitors to cut and brew their own herbal tea, while discovering more about each plant variety.

Aesop has taken inspiration from Chelsea physics garden and the history of a medicinal herb garden, with reference to contemporary kitchen gardens such as OmVed, both sited within West London. The skincare brand has partnered with florist business Fjura.