Aesop opens debut store in North of England
Luxury skincare brand Aesop has landed at Victoria Leeds, marking its first store opening in 2025 and debut in the North of England.
The 753 sq ft store delivers the Australian-born brand’s full fragrance, skincare, haircare, and bodycare range across a sequence of three rooms.
Inspired by the opulent bathrooms of the late Victoria era, the new space boasts timber-panelled cabinets and vintage stacked bookshelves, weaving itself into the original features of the Grade II listed Victoria Quarter.
Sitting alongside fellow beauty brands Le Labo, L’Occitane and Molton Brown, the opening follows a "standout" year for health and beauty at Victoria Leeds, with a 15% increase in sales across the category in 2024.
Rachel Bradburn, Leasing Director at Redical’s Victoria Leeds, said: "Welcoming Aesop as our first store opening of 2025 sets an exciting precedent for what is to come at Victoria Leeds this year.
"We celebrated a successful 2024 which cemented us as the go to destination for luxury brand debuts outside of London, further evidenced by Aesop’s decision to open their first Northern store with us.
"2025 looks to be another year of brand firsts, new and exciting concepts, as well as enhanced customer and brand offerings, so watch this space."