Aesop opens first-ever outlet store at Bicester Village
Luxury skincare brand Aesop, renowned for its cult-favourite apothecary-style sink condiments, has officially opened the doors to its first-ever outlet store, marking a major milestone for the cult Australian label. The new boutique lands in Bicester Village, the outlet known for its roster of luxury brands on offer at reduced prices.
This move brings Aesop’s full collection of skincare, body, haircare and home fragrance to Oxfordshire, offering its famously premium products at up to 70% off their original retail prices - a rare opportunity for beauty enthusiasts and skincare devotees.
Aesop teased the launch on Instagram, writing: "Guess who just opened in Bicester Village? 👀✨ Say hello to @aesop - your new skincare obsession." With loyal followers of the brand flocking to the comments say "I'm on my way" and "amazing news".
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Hero products available at Bicester Village include:
- Classic Shampoo & Conditioner (500ml) Â - Was ÂŁ40, now ÂŁ22
- Aromatique Hand Balm Duet - Was ÂŁ50, now ÂŁ40
- Protective Body Balm - Was ÂŁ33, now ÂŁ10
- Bitter Orange Astringent Toner (200ml) - Was ÂŁ39, now ÂŁ23
- Complete Home Offering - Was ÂŁ107, now ÂŁ64
Founded in Melbourne in 1987, Aesop has earned global cult status for its science-meets-nature approach to beauty, elevated customer experience and architecturally distinctive store designs. Until now, the brand has exclusively operated full-price, standalone boutiques and select counters in luxury department stores, making this foray into outlet retail a noteworthy strategic evolution.
Aesop joins a premium line-up of beauty and wellness names already present at Bicester Village, such as Penhaligon’s, Creed and Molton Brown.
This comes as Aesop is expanding its physical retail presence in the UK. Last month, it opened a new concept store at One New Change in the City of London. The space blends architectural storytelling, sustainability and sensory beauty experiences.
