Aesop reveals first sustainable concept store in the City of London

Luxury skincare brand Aesop, renowned for its cult-favourite apothecary-style sink condiments, has opened a new concept store at One New Change in the City of London. The space blends architectural storytelling, sustainability and sensory beauty experiences.

The 57 sqm store delivers the Australian-born brand’s range, including fragrance, skincare, haircare and bodycare. Meanwhile, it reflects the brand's commitment to environmental responsibility, with a design centred on circular principles.

Materials from the brand’s former head office in Long Yard have been repurposed throughout the interior: old office tables now serve as display shelving, a ceiling grid and central counter, while the store’s basin was salvaged from Aesop’s previous counter at Selfridges.

Ryad Djellas, General Manager for Europe at Aesop, said: "The experience within any Aesop store, and our relationship with our customers, is never a simply transactional one: it is also sensorial, educational and always bespoke.

"The design of our spaces matters deeply to us and Aesop One New Change has presented an opportunity to pay homage to reuse—one of our fundamental store design principles. We aim to sustainably create a distinctive retail environment that is connected to One New Change. We hope to weave ourselves into the fabric of St Paul's and look forward to welcoming customers."

Positioned in a commuter-centric spot, the store benefits from One New Change’s high footfall of more than 7 million visitors annually.

Ruth McFetridge, Senior Retail Leasing Director at Landsec, added: "Our growing retail offer is built on big brands and immersive experiences, and we are delighted to welcome Aesop to One New Change as a perfect combination of the two.

"Over the past year, we have continued to position One New Change as a key leisure destination for those living in London as well as further afield. As an iconic health and wellness brand, our new partnership with Aesop will encourage even more visitors to enjoy this bustling and dynamic area, with one of the most unbeatable backdrops in the city."

This follows Aesop' store opening at Victoria Leeds in February. Inspired by the opulent bathrooms of the late Victorian era, the new space boasts timber-panelled cabinets and vintage stacked bookshelves, weaving itself into the original features of the Grade II-listed Victoria Quarter.