Aesop to launch new fragrance range with radio show series
Aesop has announced it will release a series of radio shows produced in partnership with Worldwide FM for the launch of its new Othertopias fragrance range.
Radiomatique Mixtapes marks Aesop’s first collaboration with Worldwide FM, with three broadcasts presented by DJs Shii (an indie-electronic artist in Wuhan), Closet Yi a (DJ and producer in Seoul) and Nedda Sou (an interdisciplinary maker and DJ in Amsterdam).
For Aesop’s three fragrances, Miraceti, Karst and Erémia, listeners are invited to interpret the aromatics of the Othertopias range. Each artist has curated a personal and eclectic mix featuring different forms and genres, from poetry to live music.
This initiative will be part of Aesop’s wider Radiomatique universe, featuring podcasts, playlists and other sonic offerings, with each programme hoping to provide an hour of aural escapism.
Described by Aesop, the Miraceti or ‘The Boat’ fragrance represents the serenity and savagery of the sea. The formula calls on ambrette and styrax to create a warm, woody and nuanced scent.
Karst or ‘The Shore’ blends aromatics and fresh spices of cumin and sandalwood to create a scent with salty, metallic notes.
Erémia or ‘The Wasteland’ features notes of galbanum, iris and yuzu to create citrus tones with earthy roots, representing a world where the vegetal strength of moss and wildflowers coexists with stagnating signs of civilisation and wet concrete.