Aesop unveils new Regent Street store
The new store allows customers to explore Aesop's complete range of skincare, haircare and bodycare products, with trained consultants available to offer advice.
Created by the brand’s in-house design team, Aesop Regent Street aims to echo the location's 200 year history, with exaggerated gestures including an oversized basin and vaulted ceiling.
The store also features a "sensorium", where customers can test the brand's fragrance collections. Along with consultation and treatment spaces, offering consumers access to Aesop's facial appointments.
Aesop was founded in Melbourne in 1987 and today offers its high-quality formulations in stores around the world. The new location joins Aesop's existing London stores including Covent Garden, Seven Dials, Soho and Shoreditch.
Last month, the brand opened a store at 35 Trinity Street in Cambridge. This store's design is inspired by its proximity to academic and archival collections, with its shopfront a hue of well-worn leather, like the binding of an antique tome.