Aēsop unveils relocated Marylebone store

Aēsop has opened a newly-relocated store on Marylebone High Street, after 10 years at its previous location. 

Created by Aēsop's in-house design team, the new store is inspired by the "peaceful gardens and stately architecture" of Marylebone, London.

Looking to the nearby British Library for material references, the space boasts warm timbers and cool green tones.

Also taking cues from the nearby bookshops, the L-shaped unit is divided into two "cosier spaces".

Described by Aēsop, the first room is characterised by its "rhythmic" shelves and central basin for customers to explore the brand's full range of formulations for the skin, hair, body and home.

The second room is devoted to more "comprehensive" explorations, with a Fragrance Armoire for customers to try the brand's different scents.

In addition, the store offers individualised consultations with staff.

The opening follows a number of new stores for Aēsop, including Canary Wharf, Regent Street and Cambridge. As with the new Marylebone space, these stores were also inspired by the unique history of their locations.