Alison Hammond becomes Tropic Skincare's first celebrity partner with confidence-led campaign

Alison Hammond has partnered with Tropic Skincare as the brand's first celebrity collaborator, launching a campaign centred on skin confidence, naturally derived ingredients and a personalised skincare routine due for release this summer.

Working with founder Susie Ma, Hammond is following a tailored skincare routine with the goal of achieving what the brand describes as the "healthiest skin of her life". That routine will be available as the Alison Edit from August.

"My relationship with my skin hasn't always been easy," said Hammond.

"As I've got older, I've realised the focus should be on looking after the skin you're in, treating it with kindness and embracing your own unique beauty."

For Tropic, the collaboration extends the reach of a business built on its ambassador network and founder-led storytelling.

The company has more than 25,000 ambassadors and recently moved into a new multi-million-pound headquarters in Croydon, where Hammond toured the facilities and saw how the products are freshly made.

Ma, who founded Tropic aged 15, said: "Healthy skin looks different on everybody, and our job is to support it with nutrient-rich formulas that help it look and feel its healthiest, whatever your skin's story."

She said Hammond was chosen because she "represents everything we love, warmth, honesty and authenticity" and is "the perfect person to help us champion a more positive conversation about skincare".

The partnership is unveiled alongside The Confidence in Beauty Report, a Tropic-commissioned survey of 2,000 UK women that frames the campaign's core message: healthy skin over perfect skin.

The report found that 39% of women have an immediate negative reaction when they look in the mirror, while 58% said concerns about their skin have stopped them from having photographs taken.

Nearly half said they have avoided going make-up free because of concerns about how their skin looks.

Regarding ingredient preferences, 72% of respondents said naturally derived ingredients are important when choosing skincare, while 23% expressed concern about the long-term health impacts of synthetic ingredients. 

In addition, 32% ranked product performance as the single most important factor when purchasing skincare products.