Anatomē opens greenhouse-inspired pop-up at Battersea Power Station

Anatomē, the beauty and wellness brand dubbed "London's Modern Apothecary", is inviting shoppers to browse its 2024 Christmas Collection in a unique Greenhouse-inspired pop-up shop opening at Battersea Power Station on 11 November.

Founded by award-winning entrepreneur Brendan Murdock, Anatomē was born out of his focus on physical and mental health after a period of immense stress. The brand creates high-quality vitamins, supplements and therapeutic oils from botanicals that have both physical and emotional benefits.

Fittingly, the Greenhouse shop offers a nurturing, green environment that honours the ingredients and nature-inspired ethos behind the brand's botanical formulations.

Coinciding with the holiday season, Anatomē's new Greenhouse shop will be open from 11 November throughout to festive season. It will showcase the brand's latest collections including six innovative wellbeing perfumes designed to stimulate the brain's natural responses to promote calm, energy and focus.

The Greenhouse will also debut an extended home scent collection, featuring six reed diffusers and four room sprays created with essential oils. Each brings the benefits of 'aromachology' into the home, transforming spaces with "thoughtfully formulated scents that restore balance and calm".

"The impressiveness of Battersea Power Station, the convenience, the vibrancy, the eclectic clientele, and the mix of stores make it the ultimate London destination. We wanted to be a part of it, introduce anatomē, and grow our community," said Founder Brendan Murdock.

"Nurturing, warm, green, and filled with goodness: we wanted to bring our botanical passion to our community in a proper greenhouse. It's a place to discover scent and wellbeing," he added.