Anua and EL&N London reunite for SPF-themed matcha collaboration

Anua has partnered once again with EL&N London for a limited-time collaboration combining K-beauty skincare with an exclusive seasonal drink experience.

The campaign centres around the brand’s bestselling Anua Zero-Cast Moisturising Suncream SPF 50, highlighting themes of hydration, skin barrier care and sun protection ahead of the UK summer season.

Running from Friday 22 May to Sunday 31 May, the collaboration will be available at four flagship EL&N London locations: EL&N Wardour Street, EL&N Park Lane, EL&N Brompton Road and EL&N Westfield White City.

As part of the activation, customers can purchase the limited-edition EL&N x Anua White Chocolate & Mango Iced Matcha.

The first 50 customers purchasing the drink at participating locations each day will also receive a full-size 50ml Anua Zero-Cast Moisturising Suncream SPF 50.

A pop-up cart will also appear outside EL&N Park Lane on Wednesday 27 May, where the first 50 customers to purchase the co-branded iced matcha will also receive the Anua SPF product.

Tori Kim, UK Marketing Manager, Anua, said: "We’re delighted to partner with EL&N to bring Anua’s SPF to life beyond skincare, and into everyday life as an essential step.

"EL&N is a destination that celebrates ritual, indulgence and joy, much like Korean beauty culture itself. Together, we’re highlighting the importance of SPF through flavour, texture and experience, making Korean skincare philosophy feel intuitive and accessible for a UK audience."

Alexandra Miller, founder of EL&N London, added: "We’re always looking for ways to create moments that feel immersive, playful, and culturally relevant for our guests.

"This collaboration with Anua allows us to blend the worlds of Korean skincare and food & beverage in a way that feels natural to our brand, transforming the in-store experience into something multi-sensory and memorable. It’s a celebration of beauty, indulgence, and creativity, and we can’t wait for our customers to experience it."

It follows Anua's previous partnership with EL&N London, bringing its rice-based skincare philosophy into an exclusive dessert experience designed to evoke the look and feel of Korean glass skin.