ARgENTUM celebrates 12 years of beauty innovation with 12 new launches

ARgENTUM, the luxury skincare brand that fuses cutting-edge science and natural ingredients, is celebrating its 12th anniversary this October. To mark the milestone, the brand has launched its archetype fragrance collection in 30ml bottles.

The skincare brand began when brand founder, Joy Isaacs, woke from a dream with a clear vision to use the power of silver in skincare. After many years of research, the brand created a patented fusion of two active ingredients - Silver Hydrosol & DNA HP. The result is a range of natural, super-hydrating products that target fine lines and the texture of the skin.

ARgENTUM, named after the Latin word for silver, balances ground-breaking science with symbolism and poetry through the messages of their 12 archetypes – a topic close to its Founder Joy Isaac’s heart.

In 2022, the retailer released 13 fragrances crafted by perfumer Delphine Thierry. Now, in celebration of its anniversary, the brand is launching 30ml versions. All 12 archetypes and the signature scent, Become, will be available online from late October for £78.

These easy-to-carry 30ml fragrance bottles provide a convenient option for customers on the go whether they're popping out for the evening or travelling abroad.

To further celebrate, ARgENTUM is offering an exclusive anniversary promotion. From 23-30 September 2024, customers can take advantage of 12% off all products on its website with the code BIRTHDAY12.

Joy Isaacs, Founder and CEO, said: "Celebrating ARgENTUM’s 12th birthday with our team, friends, and loved ones is incredibly special. The number twelve holds symbolic significance for ARgENTUM, representing a perfect cycle and balance — core elements of our philosophy. It was wonderful to mark the occasion with our signature blend of innovation and luxury."

Listen to TheIndustry.fashion's podcast episode with Joy Isaacs here.