Ariana Grande's r.e.m. beauty launches at Sephora

Sophie Smith

01 February 2023

Ariana Grande's r.e.m. beauty has announced its launch at Sephora, bringing its range of skincare-infused makeup to consumers in Europe.

Founded in 2021, r.e.m beauty is inspired by Grande's signature looks and makeup routine. Since its launch, the brand has released four 'chapter' collections, including ultraviolet, goodnight & go, on your collar and out of body.

The brand will now launch at 81 stores and 13 online sites across Europe, including Sephora UK on 13 February 2023.

As part of this, shoppers will be able to purchase from r.e.m. beauty's line-up of high performance products, including its Essential Drip Lip Oil, Lustrous Liquid Eyeshadow and Cooling Blurring Undereye Balm.

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Commenting on the launch, Ariana Grande said: “It’s incredibly special and meaningful to be finally launching the brand here in Europe, especially with Sephora, the worlds most beloved destination for beauty. I’m beyond excited, honoured, and thankful."

Sylvie Moreau, President EME at Sephora, said: "Sephora is excited to offer the one and only brand founded by the icon Ariana Grande. We are delighted to enable our clients to be inspired and play with this new beauty imaginary where innovative formulas collide with a vintage yet always in the now aesthetic."

The launch follows r.e.m. beauty's bricks and mortar retail debut in the UK, launching online and in-store at Selfridges in August 2022. The brand is also available to UK consumers on its own website.