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Ariana Grande's r.e.m beauty receives strategic investment from Sandbridge Capital

Lauretta Roberts
24 May 2023

Ariana Grande's r.e.m beauty has received 'strategic investment' from Sandbridge Capital, a private investment firm specialising in high-growth global brands.

The partnership will power r.e.m. beauty's global potential through continued product innovation, talent acquisition, and geographic expansion, the brand said.

As well as Sandbridge, the latest investment round also included participation from Strand Equity and long-term Grande collaborators HYBE America, Live Nation Entertainment and Universal Music Group.

Launched in 2021 by the award-winning singer and actress, r.e.m. beauty creates high-performing and innovative clean cosmetics that are designed to "empower self-expression, creativity, and confidence".

The newly PETA certified brand is clean, vegan, and cruelty-free and offers an inclusive range of shades and products across make-up, skincare and treatments. Best sellers include its Lustrous Liquid Eyeshadows and Essential Drip Lip Oils and UK stockists include Sephora and Selfridges.

r.e.m. beauty

Courtesy of r.e.m. beauty

The brand said it would continue to focus on its core markets of the US, UK and Europe but further geographic expansion will be announced.

"This has been a truly inspiring time for me as a founder, turning my passion for art, self-expression and makeup into reality and watching r.e.m. beauty find its wings, especially now during this new era for the brand.

"I'm thrilled to have these amazing partners join us at this time, supporting our vision and expansion so that fans worldwide can continue to grow with us and enjoy our products. This next chapter could not be more exciting, and I can't wait for everyone to see what is yet to come," said Ariana Grande.

Newly appointed CEO Michelle Shigemasa added: "This bespoke partnership with [Sandbridge Founder and Managing Partner] Ken Suslow and the Sandbridge team opens a world of opportunities for r.e.m. beauty to supercharge our growth through focused investment and further scale r.e.m. beauty's already highly engaged audience of beauty enthusiasts. The best is yet to come!"

r.e.m. beauty

Courtesy of r.e.m. beauty

Sandbridge's investment portfolio also includes ILIA, Youth to the People, Thom Browne, Peach & Lily, U Beauty, Farfetch and Rossignol.

"r.e.m. beauty has earned the trust of the beauty community and consumers alike by creating an impressive best-in-class line of products inspired by Ariana's compelling mission driven brand vision," said Ken Suslow. "We are thrilled to come together with Ariana and her stellar r.e.m. team in support of the brand's strong growth trajectory through our global industry network and brand building expertise."

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