Ariana Grande’s r.e.m. beauty to launch in UK
Ariana Grande’s r.e.m. beauty is making its brick and mortar retail debut in the UK, launching online and in-store at Selfridges next month.
Coming to Selfridges in London, Manchester and Birmingham, the r.e.m. beauty offering will feature the brand's full range of vegan cosmetics including its eyeliner marker, eyeshadows, lipsticks and skin prep products.
Available in-store from launch, an exclusive service menu has been created in collaboration with makeup artist Ash K Holm. The r.e.m. beauty menu aims to bring to life the brand's approach to artistry, which is about self-expression, 60s nostalgia and classic beauty.
To celebrate the launch, r.e.m. beauty will also open a creative pop-up space, which will tour Selfridges stores across the UK.
Melissa McGinnis, Head of Beauty Buying at Selfridges, said: "We are delighted to introduce r.e.m. beauty by Ariana Grande to our customers at Selfridges. The innovative and creative products are the perfect addition to our renowned beauty offering. We can’t wait to see it being experienced by our customers across the country.”
Ariana Grande, the brand's founder, said: “The first time I tested and wore any of our r.e.m. formulas publicly was in London during the sweetener tour in 2019. So, three years later it’s incredibly special and meaningful to be finally launching the brand here in the UK, especially with Selfridges, who are synonymous with beauty and who is such a respected institution."