Armani Beauty names Sydney Sweeney as new face
Armani Beauty has named actress Sydney Sweeney as the face of its 'My Way' fragrance.
The scent features notes of tuberose, jasmine and orange blossom, enhanced by cedarwood and vanilla. The Italian luxury brand describes it as “an ode to the unknown. As she stands amongst the immenseness of the dunes, the new face of MY WAY embarks on a journey to find her way.”
Armani Beauty teased images and videos of Sweeney without revealing her identity days before the official announcement. According to the brand, Sweeney embodies the “profound, free spirit” of the scent.
View this post on Instagram
In a post on Instagram, Sydney Sweeney said: "Couldn't be more excited and proud to be the new face of Armani Beauty's perfume My Way. I can't wait to share more from this campaign, it's truly been one of the most beautiful experiences filled wit adventures and friends."
The 25-year-old actress is best known for her role as Cassie in HBO's teen drama series Euphoria. She has also recently appeared as Olivia Mossbacher in season two of comedy-drama The White Lotus, which debuted in October 2022.
Sweeney joins Armani Beauty alongside a number of brand ambassadors including Regé-Jean Page, Cate Blanchett, Tessa Thompson, Jackson Yee and Nicholas Hoult.
