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Aromatherapy Associates expands offer with new home collection

Gaelle Walker
27 May 2021

With the home-working shift expected to continue long after lockdown has eased, Aromatherapy Associates has unveiled a new mood-enhancing home collection to help consumers build their own “sensory scentscapes” within their own homes and workspaces.

At centre-stage of the new Pure Wellbeing Home Collection is The Atomiser (rrp:£ £120) which diffuses a choice of five pure Aromatherapy Associates essential oil blends (rrp: £25) straight from the bottle, allowing users to instantly switch blends throughout the day, or in different rooms of the house.

Inspired by spa atomising technology, the waterless and portable atomiser boasts powerful yet ultra-quiet air compression that disperses a micro-fine mist directly from its sleek, white ceramic body.

The range also includes four 100% natural wax candles, hand poured and blended with the equivalent of up to two bottles of essential oils.

With an rrp of £48, the candles are available in De-Stress, Deep Relax, Rose and Revive and have a burn time of up to 40 hours.

The new collection will be expanded on 1 July with the arrival of a new line of laundry and cleaning products co-crafted by Aromatherapy Associates and The Laundress.

Designed to “enhance daily chores into wellbeing rituals,” the range will include a Signature Detergent featuring Aromatherapy Associates Deep Relax and Forest Therapy scents (rrp: £35 each) and a Surface Cleanser and Dish Soap in Support Breathe (£25 each.)

Aromatherapy Associates chief executive officer Anna Teal said: “Our new home collection marries our expertise in pure, natural wellbeing with our understanding of how consumers are looking for new ways to incorporate well-being into their lives.

“With its potent essential oils, our home collection allows you to layer and combine our powerful blends to create a truly 360, multi-sensory experience - creating those vital moments of reset we all crave.”

A report by Euromonitor recently found that 64% of professionals thought that working from home would be a long-term change for them, with 70% expecting an increased focus on their lifestyle post-lockdown.

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