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Aromatherapy Associates names former Charlotte Tilbury manager as new Chief Commercial Officer

Sophie Smith
12 February 2024

Aromatherapy Associates has announced the appointment of Serina Sandhu as its new Chief Commercial Officer.

Sandhu brings 16 years of experience in the cosmetics industry, having most recently served as Chief Sales, Marketing & Education Officer at Voya Organic Beauty.

She was also previously Commercial Sales Manager for Natura Bissé in the UK and Ireland, as well as Global Sales Manager at Charlotte Tilbury Beauty, where she drove the brand's expansion into UK retailers such as Harrods and Selfridges.

Aromatherapy Associates ecommerce platform

In this role at Aromatherapy Associates, Sandhu will attempt to bring new cutting-edge innovations to market while accelerating growth across the brand's spa and retail outlets.

"I am honoured and thrilled to lead Aromatherapy Associates as we embark on this journey of revitalisation, emphasising innovation from a global perspective," said Sandhu.

"As we aspire to expand Aromatherapy Associates in the luxury retail and spa sectors, we have ambitious plans for cutting-edge innovation.

"In 2024, we will witness the introduction of ground-breaking products and experiences that will propel the brand to unprecedented heights. Our commitment lies in crafting luxurious offerings that distinguish us in the market."

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