Arsenal Women FC names official beauty partner

New-York-based beauty brand IL MAKIAGE has become the official beauty partner of Arsenal Women Football Club.

The partnership aims to expand the reach of Arsenal Women to global audiences and elevate the impact and influence of women’s football more broadly.

As part of this, IL MAKIAGE will have a "significant presence" at Meadow Park and Emirates Stadium during Arsenal Women’s games, a multi-channel marketing campaign and additional collaborations.

The partnership’s 'Focus on My Game Face' launch campaign celebrates the talent, passion and impact of women footballers. It also aims to "elevate the strides women athletes are making everywhere, as well as the collective efforts to inspire a confidence and joy in football for women, girls and fans of all ages".

Juliet Slot, Chief Commercial Officer at Arsenal, said: “Arsenal has been at the forefront of women’s football since 1987 and the game is at an exciting moment in its development. The Lionesses’ success has ignited interest from a new community of people, and we are determined to build on this.

“Having the support of fantastic, like-minded partners such as IL MAKIAGE will help us grow women’s football in a sustainable way. This shows the impact the game is having around the world, and we’re excited to work together to support the continued growth of Arsenal Women while showcasing to the world the power, skill, talent and joy that permeates women’s football.”

Dmitri Kaplun, CEO of IL MAKIAGE, commented: “Arsenal Women, one of the first and most globally recognised women’s football teams, is shaping the future of the sport every time they step onto the pitch. These incredible athletes personify who the IL MAKIAGE woman is – fierce, powerful and ground-breaking.

“We’re very proud and excited to launch this partnership and the ‘Focus On My Game Face’ campaign. There is no better partner to help us celebrate the power of women and focus the sports conversation on skill and elite talent.”