Ashleigh & Burwood appoints former Rituals MD as CEO

British home fragrance brand Ashleigh & Burwood has appointed Penny Grivea as its new Chief Executive Officer.

Grivea brings 25 years of consumer and retail experience to the business, having previously worked for Selfridges, Harrods and Georg Jensen.

Most recently, she served as Managing Director at Rituals in the UK and Ireland for nine years, leading its expansion from seven to 80 stores.

"I am pleased and honoured to be named CEO of Ashleigh & Burwood. The company has a long history of creating high-quality, beloved products and I am excited to work with the team and all our partners to build upon this legacy," said Grivea.

"We have a significant opportunity to elevate the brand and expand our reach to new customers both in the UK and internationally."

Founded in 1993 by father and son, John and Andrew Nettleton, Ashleigh & Burwood is an independent fragrance manufacturer.

Headquartered in Surrey, the business designs and manufactures both branded and white-label fragrance products, including candles, room sprays, and reed diffusers, predominantly for the home.

"We are thrilled to welcome Penny to the team," said Paul Pindar at Literacy Capital, which acquired Ashleigh & Burwood in 2022.

"Her deep understanding of the consumer market, combined with a passion for product, service and for creating and leading high performing teams makes her the ideal leader to guide Ashleigh & Burwood through its next phase of growth."