ASOS adds Bad Habit to its Face and Body beauty mix

ASOS has extended its range of clean, cruelty-free beauty brands with the arrival of Bad Habit  - the US skincare line fronted by influencer Emma Chamberlain.

Styled as the brand that provides Gen Z and millennial skin with everything it needs “to cancel out bad habits,” the ASOS line-up includes range heroes such as its - Wake Things Up Matcha & Mint Daily Cleanser (rrp £16) and its Omzzz Acaí Nightly Cleansing Balm (rrp £18).

Product formulas include “purposeful ingredients” to help users “combat the realities of modern life” such as dehydration, too much screen time and tiredness and all are clean, Vegan, and Cruelty-Free.

They’re also made without parabens, sulfates, phthalates, mineral oil, formaldehydes, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan and triclocarban.

ASOS is actively growing its Face and Body edit with an ever-increasing range of beauty products across skincare, makeup and haircare.

Other recent additions include MAC's “decadent” Tempting Fate collection of lipsticks, highlighters and eyeshadow palettes in special-edition golden packaging.