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ASOS invests in growing beauty offer with new Lush deal

Gaelle Walker
08 June 2021

ASOS has entered into a new partnership with Lush, allowing it to further grow its successful Face + Body offer with a new line-up of freshly-made Lush products and exclusive skincare and bath sets.

Offering more than 200 new, cult and exclusive brands across skincare, haircare, makeup and tanning, ASOS's Face + Body offer is now a key growth area for the etailer, with the category having experienced "record growth" of 114% in the six months to 28 February.

The new Lush range includes exclusive new Lush sets, such as The Best Before Bed Bathing Duo (£12) and Best for a Clear Face set (£19) which feature a wide array of Lush's “handmade heroes,” plus a selection of its signature shampoo bars.

Each product features a Lush code, which customers can scan using the Lush app to learn more about its ingredients, benefits and use.

Lush has also created a limited-edition bath bomb exclusive to ASOS in celebration of the launch.

Infused with mood-boosting scents of Sicilian red mandarin, patchouli and cedarwood oil, the new bath bomb is available as part of a duo (£10) alongside Lush’s best-selling Intergalactic variant.

The ASOS Face + Body offer now includes more than 200 new, cult, and exclusive brands with over 10,000 products to choose from across skincare, haircare, makeup and tanning.

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