ASOS launches own-brand beauty line

Fashion etail giant ASOS is set to launch its own brand beauty line; the 46-piece collection launches in mid-September.

Targeting the 20-something fashion-forward customer the line includes highly pigmented liquid lip glosses, vibrant lipstick shades, contouring palettes, eyeshadows, highlighting chubby sticks and eyeliners with prices ranging from £5 to £10.

The range comes, appropriately, in "Millennial pink" packaging featuring winking eye and lip motifs, which are bound to be a hit on social media.

ASOS says the collection is about is about "embracing and expressing the full range of who you are" adding, "we believe your face and body are a canvas, an adventure in individual self-expression, an opportunity to experiment and play."