Australian self-tan brand Three Warriors lands at Selfridges

Australian beauty brand Three Warriors has launched at British department store Selfridges, marking a key moment in its UK expansion.

The brand was founded in 2014 by Corbin Halliday following a health battle that inspired him to create natural, organic, skin-safe products.

It has now positioned its self-tan product range, which includes self-tanning drops, gradual tan, exfoliants and serums for the face and body, at the intersection of skincare and wellness.

The launch in Selfridges marks the brand’s first physical presence in the UK, with further expansion planned over the coming year.

Its hero product, the Hydrabronze Tan Drops, was recently described by celebrity make-up artist Pati Dubroff, known for working with Margot Robbie, as the “ultimate Australian glow base”.

Three Warriors

Meagan Pate, co-owner and Chief Operating Officer at Three Warriors, told TheIndustry.beauty: "Launching into Selfridges is such a validating moment for us.

"The UK market is embracing a more elevated and skincare-led approach to glow, and we’re proud to be leading that conversation. Three Warriors has always been about confidence, radiance, and effortless products that become part of your everyday ritual - not just something reserved for special occasions."