Autumn Fair already 85% booked despite expanding floor space
Autumn Fair, the destination for home, beauty and fashion retailers, is returning to the NEC in Birmingham from 7-10 September 2025 and is already 85% booked by brands, despite the show expanding with 10% more floor space.
It will feature more than 800 brands and will have the merged Moda x Pure show next door for the second time, following the successful launch at Spring Fair in February 2025.
Autumn Fair attempts to offer visitors access to thousands of innovative products that cannot be found elsewhere.
It also allows retailers to "strategically refresh their product lines mid-year, top-up on bestsellers, and ensure they stay ahead of emerging trends and shifting consumer demands".
As part of this, the show's beauty and wellbeing area showcases a diverse range of products from home fragrances and luxurious soaps to beauty essentials, haircare and grooming items.
The 2024 edition of Autumn Fair saw a 34% rise in attendance of new and high calibre buyers, and the show organisers are confident the September show will be equalling appealing.
Jackson Szabo, Portfolio Director of Autumn Fair, said: "We love to celebrate the success of our Autumn Fair exhibitors as we continue to evolve the show to serve the needs of our community.
"Autumn Fair provides the last opportunity in the year for product exploration, and every retailer attending wants to be inspired by original and exceptional quality products that can seamlessly fit into their shops."
