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Autumn Fair puts spotlight on beauty and wellbeing

Sophie Smith
08 August 2024

Autumn Fair is spotlighting beauty and wellbeing, with a number of new and returning brands joining the seasonal showcase next month.

Taking place at the NEC in Birmingham, the event will return from 1-4 September with more than 800 brands set to present their latest collections for retailers amid the peak buying period.

As part of this, the beauty and wellbeing sector will showcase a diverse range of products from holistic home fragrances and luxurious soaps to beauty essentials, haircare, and grooming items.
The sector is particularly timely for buyers looking to stock up on popular beauty gifting products for Christmas and wellbeing items for the New Year, with this year’s event promising to be a "pivotal" occasion for retailers looking to stock their shelves and create enticing shop windows in preparation for the festive period.

Visitors will be able to discover a host of debut brands including Akamuti, Bodyenrich, Botanical & Bloom Candle Co, Sleep with ESSTA and Lose Weight with ESSTA, Kiki & Green, Leaf and Frosty, Musketeers, Manley and Moosh, Psychic Sisters, Ray Essence Skincare, Nede Hair Care, Skyn Bakery, Sukha Oils, and YFF.

Soraya Gadelrab, Event Director of Autumn Fair, said: "The beauty and wellbeing sector’s growth is a testament to the rising demand for such products. We are thrilled to host brands offering a broad spectrum of items, including consumer beauty goods, nutrition, tech wearables, air care, candles, bath bombs, and more.

"The beauty and wellness market are worth billions and UK retailers are keen to benefit from this huge consumer interest. Autumn Fair continues to attract independent businesses and department stores, garden centres and retail discounters all wanting to buy the best products in beauty and wellbeing at this important buying period."

It comes as consumer spending on beauty and personal care increased to an estimated £11.3 billion in 2023 and is expected to reach £12.6 billion by 2028, according to research agency Mintel.

Uncover beauty's leading and most imaginative brands at the UK's premier retail marketplace made for buyers here.


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