Autumn Fair returns this Sunday, expecting to attract over 12,000 buyers during four-day event
Autumn Fair's seasonal showcase will open its doors on Sunday 1 September, offering buyers the chance to capitalise on the year’s final purchasing opportunity.
Taking place at the NEC in Birmingham, the event will return from 1-4 September with more than 800 brands set to present their latest collections for retailers amid the peak buying period.
As part of this, the beauty and wellbeing area will showcase a diverse range of products from home fragrances and luxurious soaps to beauty essentials, haircare and grooming items.
With 38% of the show featuring new exhibitors and 30% exclusive, Autumn Fair will attempt to offer visitors access to thousands of innovative products that cannot be found elsewhere.
It will also allow retailers to "strategically refresh their product lines mid-year, top-up on bestsellers, and ensure they stay ahead of emerging trends and shifting consumer demands".
Additionally, visitors will be able to access the Buyers Lounge, book in for expert advice at the Ambience Clinic, get visual merchandising inspiration at Merchandising Masterclasses, and join guided buyer tours of the Home & Gift destinations.
There will also be refreshed product trails, a 'Gift Of The Year' showcase, and a new business pavilion for guests to explore.
The four-day show is expected to attract over 12,000 purchase-ready buyers from retailers including Tesco, John Lewis, NEXT, WHSmith, Fenwick, Amazon, ASOS, Boots, The Very Group, TikTok, Frasers Group, Chatsworth House and National Trust, as well as hundreds of garden centres and independent shop owners.
Soraya Gadelrab, Event Director of Autumn Fair, said: "Autumn Fair offers a substantial pre-holiday season purchasing opportunity, crucial for retailers aiming to stay competitive without the burden and risk of large orders early in the year.
"Plus, our exclusive partnership with Faire uniquely bridges the gap between digital and physical commerce, providing unmatched benefits such as 50% off and free shipping for new customers.
"With many exciting new buyer attractions, combined with our traditional buyer perks such as free parking, subsidised cloakrooms, lounge access and complimentary tea and coffee, Autumn Fair stands alone as the only show in the UK prioritising significant savings for buyers. It’s the perfect opportunity for retailers to discover the most window-worthy new products, connect with industry peers, and prepare for the festive season."
