Aveeno to unveil new skincare launches at London wellness pop-up

Aveeno is set to unveil two new skincare products as part of a consumer wellness pop-up in London, as beauty brands continue to invest in immersive experiences designed to deepen customer engagement.

The Skin & Strength Studio will take place at Soho Works on Dean Street from 11-12 July, offering visitors the opportunity to be among the first to experience the new Calm+Restore Oat Rich Cream and Coconut & Vanilla Scented Body Oil Spray.

Designed as an interactive wellness space, the activation will combine product discovery with expert-led consultations and educational workshops spanning skincare, bodycare and haircare.

Visitors will be able to book one-to-one consultations with dermatologists and trichologists, alongside facial massage workshops, lymphatic drainage sessions and skin hydration analysis, while learning more about the science behind Aveeno's oat-based formulations.

The event reflects a growing focus on experience-led beauty retail, with brands increasingly using pop-ups and expert services to build stronger consumer relationships beyond traditional product launches.

Recent examples include Dermalogica's new Pro Skin Clinic concept with John Lewis and Neal's Yard Remedies' latest 'store of the future', both of which place personalised consultation and education at the centre of the customer experience.

The Skin & Strength Studio also provides the launch platform for two additions to Aveeno's portfolio. Calm+Restore Oat Rich Cream has been developed to support the skin barrier using oat beta-glucan, while the Coconut & Vanilla Scented Body Oil Spray expands the brand's bodycare offering with a new fragrance variant.

The public event follows an industry preview on 10 July and forms part of Aveeno's broader strategy of combining science-led skincare with experiential consumer engagement.

The programme has been designed to educate consumers on skin and scalp health through expert consultations and demonstrations, alongside opportunities to trial products in person.

Tickets for the event are available through Eventbrite, with workshops and consultations available to book in advance.