TheIndustry.beauty The Innovators Awards were presented at a VIP ceremony on Thursday 10 July at Corinthia London. Hosted by writer and comedian Tatty Macleod the event attracted nearly 200 industry VIPs, who joined to celebrate the achievements across business and product development at brands and retailers large and small.
The Innovators Awards will be back, bigger and better, in 2026!
Activation
Dermalogica: Bank of Collagen Event for Pro Collagen Banking Serum
Winner: Space NK: The Fragrance Library
Highly Commended: NARS Players’ Lounge
The Finalists:
H beauty: H beauty on Tour
Lookfantastic: Concept Store, Altrincham
VIEVE/Backlash: Skin Nova Collection Roadshow
The Activation Category is presented by:
Collaboration
Winner: Diptyque X Lucy Sparrow
Highly Commended: Dr.PAWPAW X Wicked
The Finalists:
MALIN + GOETZ X Mob Kitchen
Wonderskin X Chipotle: Lipotle
Experience
Winner: Katherine Daniels
Highly Commended: The INKEY List X Revieve: Acne Analyzer Pro
The Finalists:
Diptyque: Maison Diptyque, London
Kate Somerville X Revieve: Skin Quiz
Digital Retail
Winner: Glow For It
Highly Commended: The INKEY List
The Finalists:
Debenhams
KIKO Milano X Revieve
The Digital Retail Category is presented by:
Engagement
Winner: ARKIVE Headcare
Highly Commended: The INKEY List: INKEY on Tour
The Finalists:
indu
Liberty for The Beauty Drop
The Engagement Category is presented by:
Physical Retail
Winner: Diptyque: Maison Diptyque, London
Highly Commended: Liberty
The Finalists:
Boots
Elemis
Sephora
The Physical Retail Category is presented by:
Sustainability & Purpose
Winner: Neal’s Yard Remedies
Highly Commended: Wildsmith Skin/Vivomer
The Finalists:
L’Oréal Paris/Backlash: “Worth It” Pop-up
Self Glow by James Read
UpCircle Beauty
The Sustainability & Purpose Category is presented by:
New Brand
Winner: Self Glow by James Read
Highly Commended: Your Skin Stuff
The Finalists:
Dr Ivy Harley St. London
daisyface
Joonbyrd
The Best New Brand Category is presented by:
New Product: Bath & Body (Mass)
Winner: BYOMA Nourishing Body Oil
Highly Commended: Soft & Gentle 72-hour Hyaluronic Care
The Finalists:
LOoPHA
Rituals Ritual of Yozakura Foaming Shower Gel
New Product: Bath & Body (Prestige & Luxe)
Winner: AKT London: Body Wash Concentrate
Highly Commended: NEOM Wellbeing: Real Luxury Cocooning Shower Cream
The Finalists:
Grown Alchemist: Exfoliating Hand Wash
Sol de Janeiro: Delicia Drench Body Butter
Space NK: Paros Tides Range
New Product: Personal fragrance (Mass)
Winner: Sabrina Carpenter Fragrances: Sweet Tooth Cherry Baby
The Finalists:
ARKIVE Headcare: ARKIVE Makes Scents
Marks & Spencer Discover
New Product: Personal Fragrance (Prestige & Luxe)
Winner: Liberty: LBTY Vine Thief
Highly Commended: Creed (Kering Beauté): Queen of Silk
The Finalists:
Bibbi Parfum: Vanilla Factory
Diptyque: Les Essences de Diptyque
Kayali: Yum Bougee Marshmallow
XO Khloe by Khloé Kardashian
New Product: Make-up (Mass)
Winner: Byellie Brow Texture
Highly Commended: Hildun Beauty range
The Finalists:
Nails.INC It’s Topless
No7 Pro Artist Collection
New Product: Make-up (Prestige & Luxe)
Winner: Wonderskin Lip Rehab Oil
Highly Commended: Huda Easy Blur Setting Spray
The Finalists:
Benefit Badgal Bang Bounce Mascara
Sephora Cream Lip Stain
New Product: Skincare (Mass)
Winner: The INKEY List: Exosome Hydro Glow Complex Serum
Highly Commended: Balance Me: Azelaic Dark Spot Serum
The Finalists:
BYOMA: Phyto Mucin Glow Serum
The Ordinary: GF 15% Solution and Saccharomyces Ferment 30% Milky Toner
Laneige: Bouncy & Firm Serum
Supergoop!: Daily Skin Tint SPF50
Vichy: Minéral 89 Moisture Recovery Melatonin Night Moisturiser
New Product: Skincare (Prestige & Luxe)
Winner: Reome: Firming Eye Treatment
Highly Commended: PERS Range
The Finalists:
Bioeffect: EGF Power Eye Cream
Clinique: Surge Active Glow Serum
De Mamiel: Overnight Exfoliating Oil
Elemis: Pro Collagen Future Restore Serum
Moussse: Moisture Rush Cream
Neal’s Yard Remedies: Frankincense Intense Age-Defying Cream
NEX Skincare: NEX Moisturiser
The New Product: Skincare (Prestige & Luxe) Category is presented by:
New Product: Wellness
Winner: Wild Nutrition: Collagen 500 Plus
Highly Commended: Leighton Denny: Refill Nail Rebirth Intensive Care Repair Capsules
The Finalists:
Anatomē: Bath & Body Sleep Collection
NEOM Wellbeing: Limited Edition Matcha Wellness Pod
WelleCo: The Evening Elixir
The New Product: Wellness Category is presented by:
New Product: Tools & Technology
Winner: Mylee Massive Gel Nail Kit
Highly Commended: Lyma Laser Pro
The Finalists:
Beautifect Glow Flex Zoom
Cloud Nine Contouring Wide Iron
Margaret Dabbs LED Mitts
New Product: Haircare
Winner: Nécessaire: The Rosemary Shampoo
Highly Commended: Hair by Sam McKnight: Pure Genius Scalp Oil
The Finalists:
Flora Lab Paris: Miracle Repair Serum
Paul Mitchell: Awapuhi Wild Ginger Hydrasoft Glossing Treatment
New Product: Home Fragrance
Winner: MALIN + GOETZ: Tomato Home Spray
Highly Commended: Liberty London: Liberty Hera Candle
The Finalists:
Diptyque: Diptyque X Lucy Sparrow
L’Occitane en Provence: Home Diffusers
NEOM Wellbeing: It’s All Rosy Fragrance
Aesthetics Practitioner/Practice
Winner: Dr Ivy for 111 Harley St.
Highly Commended: The Aesthetics Doctor
The Finalists:
Meyer Clinic
Thérapie Clinic
Spa/Salon (Skin, Body and Nail)
Winner: Margaret Dabbs London
Highly Commended: ICE Health Cryotherapy RejuvICE ®️ Machine
The Finalists:
Townhouse
SKINWORK
Hall of Fame
Caroline Hirons
Sam McKnight
The Hall of Fame Awards are presented by: