We are proud to reveal the brands and retailers in the running for the prestigious TheIndustry.beauty The Innovators Awards 2026.
After a record number of entries, it was a monumental task whittling the entries down and we would like to sincerely thank everyone who entered.
Our esteemed panel of expert judges are now analysing, testing and scoring to determine our winners. Find out more about our judging panel here.
Our winners will be announced at a VIP ceremony at Nobu Hotel London on the evening of 9 July 2026.
If you are shortlisted you will receive one complimentary ticket to attend and will be informed of this via email.
If you would like to attend or purchase extra tickets you are advised to do so quickly as capacity is extremely limited. Tickets can be purchased here.
Congratulations to everyone who made it to this stage and we look forward to celebrating your achievements with you on 9 July.
THE FINALISTS 2026
INNOVATIVE BUSINESS CATEGORIES
ACTIVATION
BIBBI X Selfridge’s Atrium Pop-up
Humantra: Great Cherry Bake Off
The House of Creed: The Royal Academy of Arts’ Summer Exhibition Preview Party
The LOOKFANTASTIC Beauty Drive-Thru Cyber Event
UKLASH Tubing Mascara Launch
Wild Nutrition – Rooted to Rise – Redefining Wellness Through Trust
Wonderskin x Fine Line Hearts Club ‘Black Vinyl’ Pop-Up
DIGITAL RETAIL
Azio Beauty: Azio Skin Read
Beauty Pie
BeautyShelf: Beauty Social Shopping App
Debenhams X Revieve
E.L.F Beauty X POQ
Leighton Denny: Live Shows & Online Nail Care Recommendations
LOOKFANTASTIC
The Digital Retail category is proudly sponsored by:
ENGAGEMENT
Debenhams: Nala’s Baby Community Event
INDU BEAUTY
Only Curls
The Ordinary: Periodic Fable
The Engagement category is proudly sponsored by:
EXPERIENCE
Bramley: Bath Flagship Store
Diptyque: Maison Diptyque, London
The French Pharmacy
L’Occitane en Provence
Space NK presents Beyond the Bottle | National Fragrance Week 2026
The Experience category is proudly sponsored by:
PHYSICAL RETAIL
Boots: Boots Fragrance Boutique
Marks & Spencer: Pantheon
Neal’s Yard Remedies: Store of the Future
Penhaligon’s: Regent Street Store
Pureseoul: Carnaby Street Flagship
Rituals: Mind Oasis Oxford Street
Sephora UK
Space NK: Oxford Circus
SUSTAINABILITY & PURPOSE
Christopher Courtney London
DR.PAWPAW
L’Occitane en Provence
LUMENE
Paul Mitchell
Wildsmith
The Sustainability & Purpose category is proudly sponsored by:
SPA & SERVICES CATEGORIES
AESTHETICS PRACTITIONER OR PRACTICE
Dr Alexis Granite
Dr Ivy for 111 Harley St., Aesthetic Doctor, Founder Academy of Face Design
Dr Nina Bal
Fatma Shaheen: Skin Design London
The Aesthetics Doctor
SPA OR SALON
Bamford: Cotswolds Wellness Spa
Dr. Barbara Sturm Mount Street Spa
OBLIQUE
SKINWORK
The Light Salon
THE SKIN SCULPTER by Guendalina Gennari
INNOVATIVE NEW PRODUCT CATEGORIES
NEW BRAND
Clara
gróa
KEATS
Throda Skincare
UNI
Trouble Maker
The Best New Brand category is proudly sponsored by:
BATH & BODY (MASS)
DAISE XOXO Foaming Body Wash
Dove Pro-Retinol + Firming Lotion
Imperial Leather Ultimate Moisture Foaming Bath Soak Cherry and Almond Oil
Imperial Leather Ultimate Moisture Vanilla & White Orchid Body Wash
BATH & BODY (PRESITGE OR LUXE)
NEOM Wellbeing Pro-Vitamin D3 Dry Body Oil
Space NK Caribbean Shores Shimmer Oils
This Works deep sleep beauty oil
Uni Golden Microalgae Body Oil
The Best New Bath & Body (Prestige or Luxe) category is proudly sponsored by:
HAIRCARE (MASS)
Aroma-Zone Strengthening & Densifying Hair Serum
Clara Prep & Style Wax Stick
Dove Density Growth Range 3-in-1 Serum
Trepadora Babassu Quench Diffusing Serum
Trepadora Babassu Quench Heat Protection Foam
TRESemmé Thermo Sculpt Memory Serum
HAIRCARE (PRESTIGE OR LUXE)
K18 HeatBounce
Megi Wellness
Oribe Gold Lust Restorative Night Créme for Hair
Ruffians
Scandinavian Biolabs Hairline Booster
TYPEBEA G5 3-in-1 Dry Shampoo
TYPEBEA R4 Intense Repair Leave-In Treatment
HOME FRAGRANCE (PRESTIGE OR LUXE)
AUGUST&PIERS CLAUS
Diptyque Reed Diffuser
DROPLET
LUMIRA Cuban Tobacco Candle
NEOM Wellbeing Squeeze The Day Reed Diffuser
MAKE-UP COMPLEXION (MASS)
Trouble Maker No Sweat Mattifying Setting Mist
Trouble Maker Juno Foundation
KIKO Love Fusion Foundation
MAKE-UP COMPLEXTION (PRESTIGE OR LUXE)
CAIA Cosmetics Wake Me Up Complexion Enhancer
DCYPHER
Dolce&Gabbana Everlast Concealer
Fara Homidi Essential Bronzer Compact
STUDIO 10 Brightening Boost Serum Concealer
Wonderskin Hyper Bond All-Day Stay Serum Foundation
MAKE-UP EYE, LIP & CHEEK (MASS)
Hildun Melting Moisture Balm Mauve Glow
Kess Berlin Blush & Glow Duo Stick
KIKO 3D Hydra Extreme Gloss
No7 Pro Artist Instant Impact Mascara
MAKE-UP EYE, LIP & CHEEK (PRESTIGE OR LUXE)
Anastasia Beverley Hills MicroStroke Brow Pen
UKLASH Tubing Mascara
Bobbi Brown Cosmetics Skin Enhancer Multi-Stick
rhode Pocket Blush
NARS The Multiple (New formula)
Brow Aid Brow Boost
TOWER28 LipSoftie
NAIL (MASS)
Mylee Gel Nail Wraps
Mylee Super Pigment Builder Gel
NAILKIND (ir)resistible
NAILS.INC 1-Step Gel It’s Topless 4-in-1 Nail Polish
NAIL (PRESTIGE OR LUXE)
LEIGHTON DENNY Nail Illuminator Hazy Lilac
MANIAC NAILS Gel Nail Stickers
MANUCURIST Active Range
Townhouse Flawless Polish Collection
PERSONAL FRAGRANCE (MASS)
DAISE XOXO Body Mist
Montblanc Explorer Extreme
Ôrəbella ETERNAL ROOTS
Sabrina Carpenter – Sweet Tooth Lemon Pie
Yardley Vibrant Peony Eau De Parfum
PERSONAL FRAGRANCE (PRESTIGE OR LUXE)
Diptyque Lazulio
IGGYWOO Lost In Vanillatopia
Kayali Freedom Musk Santal | 34
LBTY Tana Meadow Eau de Parfum
Maison Noir – RosaEterna 163
The House of Creed Eladaria
The Best New Personal Fragrance (Prestige or Luxe) category is proudly sponsored by:
SKINCARE CLEANSE & MOISTURISE (MASS)
Cetaphil Gentle Exfoliating SA Cleanser
Dr. Althea 345 Relief Cream
Dr. Althea Aqua Marine Deep Serum
Nip+Fab Ceramide Fix Base Build Moisture Milk 8%
The Organic Pharmacy Carrot Butter Cleanser
SKINCARE CLEANSE & MOISTURISE (PRESTIGE OR LUXE)
Bioeffect Day Serum
Charlotte Tilbury Charlotte’s NEW! Magic Cream
Medik8 Advanced Pro Collagen+ Peptide Cream
REOME Biogenic Melting Cream
thim beauty Heartleaf Vegan Pore Cleansing Oil
SKINCARE TREATMENT (MASS)
Cetaphil Advanced Defence Serum (AM)
Grace & Stella Cooling Eye Roller ‘Glow All In’
No7 Future Renew Neck and Dec Serum
PRAI beauty Ageless Throat & Decolletage Hydrogel Mask
Purifide Skin Restore Patches
The INKEY List Exosome Hydro-Glow Complex
SKINCARE TREATMENT PRESTIGE OR LUXE
Allies of Skin Beta Glucan & Resveratrol Advanced Hydrating Serum
Augustinus Bader The Elixir
Kat Burki Amino Protein Mask
Lab 31b MicroPeptide Needle Power Serum
Skin Rocks The Eye Cream
Sunday Riley Tidal Deep Hydration + Plumping Serum
Trilogy Natural Products Pro-Collagen + Neckline TLC
The Best New Skincare Treatment (Prestige or Luxe) category is proudly sponsored by:
SPF (MASS)
Dr. Althea Green Tea Fresh Sunscreen
haruharu wonder Black Bamboo Top-to-Toe SPF Veil
Nip+Fab Peptide Fix 2-in-1 SPF 50 Tone + Top Up Mist 4%
OLAY Total Effects SPF30 Day Cream
SPF (PRESTIGE & LUXE)
Augustinus Bader The Sunscreen SPF 50
Emma Lewisham Sunceutical SPF 50 Mineral Face Crème
Naked Sundays SPF50 Glow Balm Mineral Peptide Stick
SUNSOLVEMD Zno + LipidRestore Volumize + Restore SPF40
Ultra Violette Future Fluid
TECHNOLOGY
Beauty Pie Dynamo Deep LED Medical-grade LED Collagen-Boosting Mask
BON CHARGE Red Light Cap
CLOUD NINE The Contouring Wide Iron
Magnitone Diablo Pro Body Sculpting Device
Hello Klean Shower Head+
SHARK Beauty SilkiPro Straight
WELLNESS (SUPPLEMENTS)
Absolute Collagen Sculpt Pro
Elle Sera Liposomal Tripeptide Collagen
SEED PM-02 Sleep + Restore Supplement
Symprove Pineapple
Valerie Evening Essential
WE ARE. REGULAR. 01. Bowel + Bloat Relief
WELLNESS (OTHER)
Humantra Black Cherry
NEOM Wellbeing Energy & Sleep Pens
This Works Own Time
What’s That Patch NAD+ LONGEVITY PATCHES
PRODUCT COLLABORATION
BIBBI X Selfridges: Year 2059
Boots X Anya Hindmarch
Clinique x Crayola
LBTY X Royal Academy Schools: Liberty 1875 Eau de Parfum
The Product Collaboration category is proudly sponsored by:
ICONIC PRODUCT CATEGORIES
ICON BATH & BODY
Baylis & Harding Goodness Oud, Cedar & Amber Body Wash
Joonbyrd Moon Swim Body Wash
L’Occitane en Provence Almond Shower Oil
Legology Cellu-Lite Salon Secret For Legs
Rituals The Ritual of Sakura Foaming Shower Gel
ICON HAIRCARE
ESPA Pink Hair & Scalp Mud
Oribe Dry Texturizing Spray
Philip Kingsley Elasticizer Deep Conditioning Treatment
Tangle Teezer The Ultimate Detangler
Trepadora Babassu Quench Leave In Curl Primer
ICON MAKE-UP
Hourglass Cosmetics Vanish Airbrush Concealer
KIKO 3D Hydra Lipgloss
MERIT The Minimalist Perfecting Complexion Stick
Stila Stay All Day Waterproof Liquid Eye Liner – Intense Black
Wonderskin WONDER BLADING All-Day Lip Stain
ICON FRAGRANCE
Diptyque Orphéon Eau de Parfum
Dolce & Gabbana Light Blue EDT
Jo Malone London English Pear & Freesia
Maison Crivelli Hibiscus Mahajád
Penhaligon’s Halfeti
The House of Creed Aventus
ICON SKINCARE
ELEMIS Pro-Collagen Cleansing Balm
Liz Earle Cleanse and Polish Hot Cloth Cleanser
Medik8 Crystal Retinal
Sarah Chapman Overnight Facial
Self Glow by James Read Golden Nights
Sunday Riley Good Genes
Weleda Skin Food
The Product Icon Skincare category is proudly sponsored by:
HALL OF FAME
To be revealed at the ceremony
The Hall of Fame category is proudly sponsored by: